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" let's consider whether private enterprise could handle this perfectly well...In fact there are any number of companies who would jump at the chance to supply this service for nothing just for the sponsorship." Then why haven't they? Perhaps the same reason many other life-saving services aren't provided to poor people - they can't afford them. Or to be more accurate, there might not be enough profit in setting up such a service - better to invest in pork belly futures. Therein lies the rub. Until providing a good or service becomes profitable enough to the investor, it will not be provided, even if overall utility is maximised by the provision.
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